For Every View Of This Video, One Pound Of Dog Food Is Donated To Shelters

Purina is donating a pound of its Puppy Chow Natural dog food animal shelters for every view of their new adorable ad. The marketing campaign will coincide with the release of its new dog food made without artificial flavors, colors or preservatives.

Purina teamed up with video producers at SoulPancake to show just how much surprise visits from puppies will immediately change your day!

These Lab puppies were the center of attention at a preschool…

purina puppy video

Corgis cheering up people at a retirement home…

purina puppy video

These little guys showed up to melt the hearts of tough guys at a gym.

purina puppy video

Purina will donate up to 500,000 pounds of Puppy Chow Natural to Rescue Bank, a charity that distributes pet food to animal shelters. SoulPancake launched a social media campaign with the hashtag #PowerofPuppies for people to share the video below.

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